Your competitors are getting the calls that should be yours

You deliver excellent service. But if local customers can’t find you, don’t choose you, or don’t refer you – your competitors win by default. Let’s fix that.

What is local marketing method?

Local Marketing Method helps established service businesses build a complete local growth system so you show up in search, earn trust fast, and generate consistent reviews and referrals.

It’s not random SEO tasks. It’s a proven framework:

Get Found
Get Chosen
Get Referred

Who is this for?

Local service businesses (home services, health and wellness, professional services) who are tired of losing customers to competitors that aren’t better – just more visible.

“Stop competing everywhere. Start dominating locally – where you can actually win.”

Why most local businesses stay invisible

(and how we fix it)
The top 3 businesses in local search aren’t better – they’re just more visible. We’ll make you the one customers see first, choose confidently, and refer consistently.

the problem

Your local marketing strategy is incomplete (or nonexistent)

You’re optimizing random pieces instead of building complete local market presence. You post on social sometimes. Maybe you updated your website last year. You have a Google Business Profile but don’t know if it’s working. Meanwhile, your competitors are dominating while you’re still figuring out which tactics matter.

R

the fix

Comprehensive local marketing strategy

Comprehensive local marketing strategy that positions you as the obvious choice through visibility, credibility, and systematic growth. Not random tasks – a complete system.

the problem

Your website looks fine but doesn’t convert visitors into customers

Beautiful design doesn’t equal paying customers. Visitors land on your site, look around for 30 seconds, and leave without calling. You’re getting traffic but not getting business. Your website needs to guide visitors to take action, not just look pretty.

R

the fix

Conversion-focused website design

Conversion-focused website design built specifically for local businesses – mobile-first, trust-building, and strategically structured to turn visitors into customers who actually call.

the problem

You know what to do but struggle with consistent implementation

Who has time to figure out marketing implementation when you’re running a business and serving clients? You know visibility matters. You know reviews matter. But weeks go by with nothing done because you’re too busy doing the work.

R

the fix

Choose your implementation path

Choose your path: learn the complete system yourself, get strategic guidance, or have us implement it for you. All roads lead to market domination – pick the one that fits your capacity.

choose your path

How to choose what you need

Not sure where to start? Match your biggest challenge to the right solution.

if visibility is the issue

GBP Optimization

You’re not showing up in local search or the map pack. Customers searching for your services can’t find you – they find your competitors instead.

if conversion is the issue

Local Website Design

You’re getting traffic but not calls. Visitors land on your site and leave without contacting you. Your website looks fine but doesn’t convert.

if reputation is the issue

Review + Referral System

You need more reviews, better reviews, or systematic referrals from happy customers. Your reputation is holding you back from getting chosen.

if consistency is the issue

Visibility is Profitability

You know what to do but struggle to stay consistent with posting, networking, and staying visible. You need accountability to keep showing up.

if you're unsure

Local Leads Checkup

Get a scored diagnostic showing exactly what’s holding you back and what to fix first. No guessing, just data.

if you want to DIY

Learn Local Marketing

Get the complete framework and step-by-step system to implement in your business yourself.
Still not sure? Start with a comprehensive diagnostic.

Start here

Local Leads Checkup
Find out exactly what’s costing you leads
A scored diagnostic of your complete local marketing presence – visibility, conversion, and reputation. You get your Local Authority Index Score (0-100), competitor benchmarks, and a prioritized action plan showing what to fix first for maximum impact.

What’s included:

N
Complete audit across Get Found, Get Chosen, Get Referred framework
N
Competitor benchmark analysis (see what they’re doing that you’re not)
N
Scored report + video walkthrough explaining your results and opportunities
N
Delivered in 3-5 business days
Perfect for: Local businesses that know something’s wrong but aren’t sure what to fix first. Stop guessing, start knowing.
$500
(includes 50% credit toward GBP Optimization)

Get Found

GBP Optimization
Turn your Google Business Profile into a 24/7 lead generation tool
Your Google Business Profile is the foundation of local visibility. Stop leaving it broken while competitors dominate the map pack. Most local businesses have a GBP – few have one actually optimized to generate calls and inquiries.

What’s included:

N
Complete Google Business Profile audit and optimization
N
Strategic category selection and keyword-rich business description
N
Q&A setup and competitor analysis
N
Photo optimization and GBP post strategy framework
N
4 weeks of weekly GBP posts + support
N
Templates and systems for long-term success
N
Unlimited revisions to ensure perfection
Perfect for: Local businesses ready to fix their Google presence and start showing up where customers are already searching.
Timeline: Completed within 7 days after intake is submitted
Investment: $1,500
(ongoing support available after completion)

Get Chosen

Local Website Design
Conversion-focused websites that turn visitors into customers
Your website should be a customer-generating machine, not just a digital brochure. Get a conversion-focused website built specifically for local marketing – not just looking pretty, but actually driving business.

What you get:

Phase 1: Content + Strategy
N
Messaging and positioning that positions you as the obvious choice
N
Page outline and conversion plan
N
Local SEO keyword research
N
Strategic copywriting for all 5 pages
Phase 2: Build + Launch
N
5-page site built in one focused day after strategy + copy are approved
N
Mobile-first responsive design that works on every device
N
On-page local SEO basics (titles/meta, internal links, schema markup)
N
Launch and QA checklist
Phase 3: Optional Local Page Pack
N
Additional city/service pages built for targeted local search
N
Expands your local search footprint for multiple locations or service areas
Perfect for: Local businesses that need a complete website built to attract local customers and convert them – or businesses with outdated websites losing customers to competitors.
Timeline: 4-6 weeks from kickoff to launch
Investment: $4,500 + monthly maintenance
(ongoing care plans available after completion)

Get Referred

Review + Referral System
Automated systems that turn happy customers into your marketing team
Stop manually asking for reviews and hoping customers remember to refer you. Build an automated system that generates reviews and referrals consistently without awkward asks or constant manual effort.

What’s included:

N
Complete review automation setup (email/SMS sequences)
N
Referral request templates and scripts that don’t feel pushy
N
QR codes for physical locations and review request cards
N
Built and implemented inside your HighLevel account (account required)
N
30-day optimization support to ensure everything runs smoothly
N
Templates and systems for long-term success
Perfect for: Businesses tired of inconsistent reviews and wanting systematic growth through customer advocacy instead of paid ads.
Timeline: 2-3 weeks to complete setup
Investment: $2,500

Prefer to implement yourself?

Learn Local Marketing

Master the complete system yourself or get strategic guidance

Stop piecing together random tactics. Access everything you need to dominate your local market with the proven Get Found, Get Chosen, Get Referred framework.
Perfect for: Business owners who want to learn the proven system and implement it themselves with expert guidance and support.
DIY Program – $1,250 Complete 12-week self-paced curriculum with all templates, training, and frameworks. Implement at your own pace with one-year access.

Guided Program – $7,000 DIY program plus 6 strategic consulting calls and personalized support over 3 months. You implement (or hire help), Rita provides strategic guidance and accountability.

Timeline: Start learning immediately, implement at your own pace. One-year access to all materials.

Visibility is Profitability

Accountability for consistent visibility and implementation
You know what to do. You just struggle to stay consistent when life gets busy. Weekly accountability keeps you showing up to actually grow your business.
Perfect for: Business owners who know what to do but struggle with consistency to get and stay visible in their local market.
Weekly accountability for:
N
Social media posting and engagement
N
Networking event attendance
N
Relationship-building activities
N
Staying visible in your local market
Pure accountability, not education. This works alongside whatever marketing strategy you already have – whether from Learn Local Marketing, another program, or your own knowledge.

Investment: $350/month

rita suzanne

Meet Rita Suzanne

Founder of The Local Marketing Method
Forget the typical “marketing guru” spiel. With 11+ years of experience, Rita helps local businesses cut through the noise and get real results.

Rita created The Local Marketing Method to give local businesses a clear, proven system, no fluff, no wasted time, just results.

Why work with us? Because we:

  • Tell you what actually works (and what’s wasting your time)
  • Build comprehensive local marketing strategy, not just optimize profiles
  • Give you the systems to implement, not just theory
  • Call out ineffective marketing practices (someone has to)
  • Back everything with real data and client transformations

We don’t sell random tasks. We deliver complete local marketing systems that help you dominate your market.

10+ years helping businesses get found, chosen, and referred
Refined local marketing strategies through real client work with home services,
health and wellness, professional services, and local businesses across industries.

What clients experience:

  • More calls from Google
  • Improved map visibility
  • Clearer positioning and higher-quality leads
  • More consistent reviews and referrals
Results typically show within 30-90 days depending on competition and implementation.

What clients say

{

We had tight deadlines and big asks, but Rita came through flawlessly. Her communication was clear, her solutions were spot-on, and she kept the project calm and organized. She combines technical skill with heart — a rare and valuable combination.

Nisha Moodley
Nisha Moodley
Women's Leadership Coach
{

Hiring Rita was a game-changer. She not only delivered what we asked for, but brought better ideas and proactive solutions that exceeded our vision. She explained every step, gave us clarity, and made sure everything aligned with our business goals. Rita is reliable, creative, and always makes projects efficient and stress-free. She’s the kind of partner every business owner needs.

Stephanie Baylor
Online Business Manager
{

Rita has been my go-to expert for years because she always delivers high-quality work on time, no matter how big or small the project. She consistently goes above and beyond, and I can rely on her to make sure everything works seamlessly. Having her as a trusted resource has been invaluable for my business growth.

Robyn Youkilis
Robyn Youkilis
Health Coach + Wellness Expert
{

Before Rita, I doubted whether my business was ready for this kind of investment. She gave me clarity, direction, and a presence that reflected my vision. Every step of her process was solid, transparent, and confidence-building. She made my dream business feel possible.

Jennifer Singh, MD
Life + Health Coach

How to get started with local marketing

number one

Get your Local Leads Checkup

Find out exactly what’s holding back your local visibility with a complete audit of your current marketing. Quick wins within days, clear roadmap for growth.
number one

Book a strategy call

Let’s talk about your specific situation and determine the best starting point for your business. We’ll be honest about what you need (and what you don’t).
number one

Choose your path

Whether you need done-for-you services, want to learn the system, or need accountability, we’ll guide you to the right solution based on your goals and capacity.

Frequently Asked Questions

Click on a question to see the answer.

How long does local marketing take to work?

Most businesses see initial improvements within 30–90 days, with momentum building over 6–12 months. The timeline depends on your starting point, competition, and consistency. If you’re not sure where you stand, the Local Leads Checkup will give you a realistic timeline for your specific situation.

What if I've tried local marketing before and it didn't work?

Most “failed” local marketing isn’t actually failure. It’s incomplete strategy, wrong tactics, or lack of consistency. The difference between random tactics and a complete system (Get Found, Get Chosen, Get Referred) is massive. The Local Leads Checkup shows you exactly what was missing and what to fix.

Do I need to be in Columbus to work with you?

No. While I’m based in Columbus, Ohio, all services are available virtually to local businesses nationwide. GBP Optimization, Website Design, Review Systems, and Learn Local Marketing all work regardless of your location.

What's the difference between local SEO and local marketing?

Local SEO focuses on ranking in search engines. Local marketing is the complete system: visibility (Get Found), conversion (Get Chosen), and reputation (Get Referred). You can rank #1 in Google and still lose customers if your website doesn’t convert or you have no reviews. We build the complete system.

How do I know which service I need?

If you’re not sure what’s broken, start with the Local Leads Checkup. You’ll get a scored diagnostic showing exactly where you’re losing customers. If you already know the gap (visibility, conversion, or reputation), jump straight to the relevant service. Not sure? Book a free intro call.

What if I already have a marketing agency?

That’s fine. Many clients work with us for specific gaps their current agency doesn’t cover, like GBP optimization, review systems, or strategic consulting. We can complement what you’re already doing or replace it entirely. The Local Leads Checkup will show where the gaps are.

Can I start with one service and add more later?

Absolutely. Most clients start with one service (often GBP Optimization or the Local Leads Checkup) and layer in others as they see results. You can also combine services or create a custom package. There’s no pressure to do everything at once.

Do you guarantee results?

We guarantee the work will be done to professional standards. But local marketing results depend on factors beyond our control: your market, competition, service quality, and follow-through. That’s why we start with diagnostics (Local Leads Checkup) or strategic planning, not promises. We show you what’s broken, fix it, and give you the systems to maintain momentum.

Not sure what's holding you back?

Start with the Local Leads Checkup – get your scored report, see exactly what’s broken, and know what to fix first for maximum impact.

Get data, not guesses. Know your next move with confidence.

Ready to talk about your situation?

Book an intro call to discuss your specific challenges and determine the best path forward for your business.

We’ll be honest about what you need (and what you don’t). No pressure, just clarity.

10+ years proven

Refined local and online marketing strategies through real client work, not theory

Educator + speaker

Teaching local businesses how to dominate their markets through comprehensive strategy

Real Transformations

Turning invisible local businesses into the obvious choice in their markets