The Local SEO Roadmap

Go from Buried on Page 3 to the Obvious Choice in Your Local Market in 90 Days or Less

A proven 5-step system to dominate your local market without hiring an agency or getting lost in the latest marketing tactics.

The discovery that changed everything

Three years ago, I was reviewing a client’s Google Business Profile when I noticed something that made my stomach drop. Despite having excellent service and happy customers, they were practically invisible online. Their competitors—some with worse reputations—were dominating the search results.

That’s when I realized most local businesses were failing at the same 5 critical areas, over and over. Once I identified these gaps and created a systematic approach to fix them, everything changed. My clients started ranking higher, getting more calls, and building waiting lists instead of chasing customers.

Why this roadmap works

11+ years helping 200+ local businesses go from “Google who?” to “the obvious choice”

Proven, results-driven approach — clients generate 50-300% more calls within 90 days using these exact strategies

Battle-tested system — this free roadmap is based on the same methodology I teach inside my Local Marketing Method DIY program

What you'll discover in this 5-step roadmap

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STEP 1: How to optimize your Google Business Profile so you show up when customers search (most businesses get this completely wrong)

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STEP 2: The citation consistency mistakes that are confusing Google about your legitimacy (and killing your rankings)

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STEP 3: How to generate reviews that actually convert browsers into buyers (not just collect stars)

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STEP 4: The website conversion elements that turn visitors into customers (70% of local searches happen on mobile)

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STEP 5: How to build a referral system that generates customers on autopilot (52% of small businesses say referrals are their top source)

How to use this roadmap

Each step reveals a critical gap that’s likely costing you customers right now. Work through them in order—they build on each other.

At the end, if you want help implementing any of these strategies, I’ll share exactly how we can work together to get you results faster.

Ready to transform your local visibility?

Start with Step 1: Google Business Profile →