Review & Referral System
Stop relying on random referrals. Build a system that works.Here’s the reality: your best customers want to help you grow. They just need a system that makes it easy.
The problem? Reviews and referrals are often an afterthought. Businesses ask once, maybe twice, then forget. No follow-up. No automation. No results.
You need a better way.
Custom automation that keeps customers coming back
Custom Copywriting for Your Brand
- All email sequences written specifically for your business
- SMS messages tailored to your customer language
- Review requests that match your brand voice
- Referral messaging that resonates with your audience
- Not templates – custom strategic copy for each sequence
Review Generation System
- Automated review request sequences (email and SMS)
- Timing optimization based on service delivery
- Multi-platform review strategy (Google, Facebook, industry-specific)
- Review monitoring and alert system
- Response templates for positive and negative reviews
- QR codes and printable review cards for in-person requests
Referral Request Automation
- Post-service referral email sequences
- Referral incentive program design (if desired)
- Easy sharing mechanisms for customers
- Tracking system for referral sources
- Thank-you automation for customers who refer
Customer Follow-Up & Nurture
- Stay-in-touch email sequences for past customers
- Re-engagement campaigns for dormant customers
- Birthday and anniversary touchpoints
- Seasonal service reminders
- Customer appreciation automation
Testimonial Collection Process
- Strategic testimonial requests at optimal moments
- Video testimonial request templates
- Written testimonial collection forms
- Permission and release documentation
- Organized testimonial library for marketing use
Implementation in your CRM
- All systems built in your existing CRM or email platform
- Automated workflows and triggers
- Contact tagging and segmentation
- Reporting dashboard for tracking results
- Mobile-friendly review request pages
How it works:
Week 1: Strategy & Planning
Week 2: System Build
Week 3: Training & Launch
Investment & Pricing
Timeline
- Week 1: Strategy session, customer journey mapping, sequence planning
- Week 2: System build, template creation, workflow setup
- Week 3: Training, launch, and initial monitoring
Most systems are live and generating reviews and referrals within 3 weeks.
The Result
- More Reviews: Generate 5-star reviews consistently without lifting a finger
- More Referrals: Turn happy customers into your best marketers with automated referrals
- More Repeat Business: Re-engage past customers and keep them coming back
- Less Manual Work: Automation handles the follow-up so you can focus on your business
What happens when you stop being invisible
Rita helped me navigate complex challenges with simple, effective solutions. She made things easy to understand and ensured that everything worked smoothly. Having her expertise gave me so much peace of mind.
I was nervous to hand over such an important part of my business, but Rita quickly put me at ease. She understood my concerns, provided clarity, and handled the technical details so I could focus on my clients. She made my business look more professional and gave me the confidence to move forward. I recommend her to anyone who wants someone they can truly trust.
Rita built multiple projects for me, and each time she made the process simple, professional, and empowering. She not only delivered excellent results but also taught me how to manage things myself. I always enjoy working with her. She’s reliable, professional, and highly skilled.
This is for you if
This is part of the Local Marketing Method™:
Get Chosen turns that visibility into customers.
Get Referred keeps your pipeline full.
This system lives in the Get Referred pillar because sustainable growth comes from customers who come back and bring others with them.
Want the complete system? The Local Marketing Method™ program includes website strategy plus GBP optimization, citation cleanup, review systems, and the complete framework.
Meet Rita Suzanne
Here’s what makes this different:
Rita spent years perfecting this research-driven optimization process because cookie-cutter approaches don’t work. Your business is unique, your market is unique, and your strategy should be too.
She’s been trusted by hundreds of local businesses across industries (from clinics to contractors) to transform their visibility into measurable revenue.
“I’ve seen too many excellent businesses struggle while mediocre competitors thrive. That’s why I built this system so you can take back your market position.”
The bottom line
Review & Referral System Setup builds the automation that turns one-time customers into ongoing marketing machines. They review you. They refer you. They come back.
One new referral typically pays for this investment. The system keeps generating more.
Every day without a system is another day of missed opportunities.
Ready to build your system?
Frequently Asked Questions
How do automated review systems work?
Most systems include follow-up reminders if the customer doesn’t respond, and thank-you messages if they do leave a review. The automation runs in the background so you don’t have to manually remember to ask each customer.
The best systems are customized to your specific business, with messaging that matches your brand voice and timing that makes sense for your industry.
Can you automate Google review requests?
- Don’t offer incentives or compensation for reviews
- Ask all customers equally (not just happy ones)
- Don’t discourage negative reviews
- Send them to your actual Google Business Profile
Automated systems make this easier by sending requests at the right time, following up appropriately, and tracking who has already been asked. The automation handles the consistency, you handle the quality of service that generates the reviews.
Google wants authentic reviews from real customers. Automation just makes the asking process systematic instead of random.
What is the best way to collect customer reviews?
1. Timing matters: Ask 3-7 days after service completion when the experience is fresh but they’ve had time to see results.
2. Make it easy: Send a direct link to your Google Business Profile or preferred review platform. Don’t make customers search for you.
3. Use multiple channels: Email and SMS together get better response rates than either alone.
4. Follow up once: A gentle reminder 3-5 days later for non-responders can double your results.
5. Thank reviewers: Acknowledge customers who leave reviews with a quick thank-you message.
6. Be consistent: Ask every customer, every time. Automated systems handle this better than manual processes because they never forget.
The businesses that get the most reviews aren’t necessarily the best businesses. They’re the ones with the most consistent system for asking.
How much does review automation cost?
DIY software platforms: $50-$300/month for tools you set up and manage yourself. These give you the technology but you handle the strategy, copywriting, and setup.
Done-for-you systems: $1,500-$3,500 one-time for a professional to build a custom system for your business, including strategy, copywriting, and automation setup. You then own the system and run it yourself.
Ongoing management: Some businesses pay $200-$500/month to have someone manage their review system for them.
The best option depends on whether you want to DIY, have it built custom for you, or have someone manage it ongoing. Most local businesses get better results from custom-built systems because the messaging is tailored to their specific customer journey.
Is it legal to automate review requests?
What’s allowed:
- Automated timing and sending of review requests
- Follow-up reminders to customers who haven’t responded
- Asking all customers equally
- Making it easy with direct links to review platforms
What’s NOT allowed:
- Offering payment or incentives for positive reviews
- Selectively asking only happy customers
- Discouraging or preventing negative reviews
- Writing fake reviews or having employees post reviews
The FTC and platforms like Google care about authenticity. Automation is just a tool to systematically ask for honest feedback from real customers. The system handles the asking, your service quality determines the ratings.
As long as you’re asking for honest reviews from actual customers without incentives, automation is both legal and effective.
What platforms should local businesses collect reviews on?
Google is non-negotiable. Most local searches happen on Google, so your Google Business Profile reviews matter most.
Beyond Google, focus on:
Industry-specific platforms:
- Healthgrades or Zocdoc (healthcare)
- Avvo (legal)
- Houzz (home services)
- Yelp (restaurants, salons, and many service-based businesses)
Yelp: Especially important if your customers search there or if your business shows up on Apple Maps, since Apple often pulls in Yelp data (reviews, photos, and details) to influence what people see.
Your website: Always collect testimonials you can showcase on your own site.
Don’t spread yourself too thin. It’s better to have 50 reviews on Google and 20 on one industry platform than 10 reviews scattered across 7 different sites. Focus on the platforms your customers actually check before hiring you.
Most local service businesses should prioritize: Google first, one industry platform second, Yelp or Apple-connected reviews third, and website testimonials woven throughout your marketing.
How do you automate customer referrals?
The basic flow:
- Wait 30-60 days after purchase (they’ve experienced results)
- Send an email asking if they know anyone who might benefit
- Make sharing easy with pre-written messages they can forward
- Track who refers who through unique links or codes
- Automatically thank customers who refer others
- Send rewards/incentives if you’re using them (optional)
The automation handles timing, tracking, and follow-up. You handle delivering excellent service worth referring.
Some businesses offer referral incentives (discounts, credits, gift cards), others simply make it easy to refer without financial motivation. Both approaches work when systematized.
The key is making referrals part of your customer journey, not a random afterthought when you remember to ask.