Local Website Retainer

Stop losing customers because your website doesn't work

A local website designed, built, and maintained every month to turn visitors into customers. Not a one-time project. A system that keeps working.

Your website is losing customers you already earned

You worked to get visible. Someone searched for your service, found you, clicked through to your website, and left without calling. They never book. They just leave. And you never know it happened.

Here’s what’s really happening:

Your website looks fine but doesn’t convert. Visitors land, look around for 30 seconds, and choose a competitor whose site made them feel more confident.
You’re getting found but not getting calls. Visibility without conversion is wasted effort. Your website is the bottleneck.
Your site isn’t built for local search. No local schema, weak service page structure, no location signals. Google can’t tell who you serve or where.
It’s outdated and you know it. An outdated website quietly signals to every prospect that you may be outdated in other ways too.
Nothing on your site makes you the obvious choice. Same generic copy, same stock photos, no reason to call you over the competitor two tabs over.

The problem isn’t your business. It’s a website that was built to look professional instead of built to generate customers.

A website built for local search and maintained to keep converting

Most web projects end at launch. Your site goes live, the designer moves on, and six months later it’s stale, slow, and slipping in rankings. The Local Website Retainer is different. We design it, build it, and maintain it every month so it keeps working long after launch.

This is not a one-time project with a handoff. It is an ongoing local website system managed for you.

One new client pays for the first month. The system keeps bringing more.

How the Local Website Retainer works

Month 1: Strategy, messaging, and content development

We start with a strategic planning session to map your positioning, competitive edge, and local market. We write all the copy for your site, conduct local SEO keyword research, and develop a content strategy built around how your customers actually search. You review and approve everything before we build a single page.

Month 2: Website build

Your approved content becomes a live, conversion-focused website. Built on WordPress with the Divi theme. Mobile-first, fast-loading, and structured for local search with schema markup, NAP consistency, click-to-call functionality, and strategic CTAs on every page.

Month 3: MVP launch

Your site launches with your core pages live: home, about, services overview, individual service pages, contact, and foundational location page. You choose whether to launch before or after additional location pages are complete.

Every month after launch

Two new pages or blog posts per month to expand your local search footprint. Website hosting and maintenance. Analytics and Search Console monitoring. Monthly reporting showing traffic, rankings, and what is working.

What is included

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Onboarding (one-time)

Strategic planning session
Complete website copywriting for all core pages
Local SEO keyword research and integration
Competitive positioning and messaging strategy
Full website build on WordPress
Mobile-first responsive design
Local schema markup
SEO, AEO, and GEO optimization
Click-to-call, embedded maps, and conversion elements
Analytics and Search Console setup
Launch and QA checklist

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Every month after launch

2 blog posts or location and service pages
Website hosting and maintenance
Analytics and Search Console monitoring
Monthly reporting

Onboarding fee: $1,500 (one-time)
Monthly investment: $2,000/mo
Minimum: 6 months, then rolling month-to-month with 30 days notice to cancel

What happens in the first 90 days

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Month 1: Strategy and content

Strategic planning call, competitive research, full website copywriting, and keyword integration. You review and approve all content before anything is built.

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Month 2: The build

Your approved content becomes a fully built, mobile-optimized, locally structured website. Schema markup installed, conversion elements in place, analytics connected.

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Month 3: Launch and expand

Your site launches. Ongoing content starts immediately. Two new pages per month begin expanding your local search footprint from day one after launch.

Meet Rita Suzanne

found of local marketing method™

Rita created Local Marketing Method™ to help local businesses stop losing to inferior competitors through strategic local marketing systems, not random tactics.

Your website is the center of your Get Chosen strategy. It is where visibility converts into customers. Before specializing in local marketing, Rita spent years building conversion-focused websites for service businesses and refining the systems that make local sites rank and convert. The Local Website Retainer is built on that foundation.

Learn more about Rita on her About Rita page.

Testimonials

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I wasn’t sure I could articulate what I wanted, but Rita knew exactly how to bring my vision to life. She delivered a presence that captured my personality and gave me the tools to keep things updated with ease. Since working with her, I’ve received so many compliments — people notice the professionalism and clarity immediately.

Samantha Pollack

Positioning Strategist & Copywriter

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Rita’s unique approach to projects, focusing entirely on you in a dedicated block, was a game-changer. She delivered exactly what I envisioned, communicated clearly, and added thoughtful touches beyond what was expected. She balances professionalism with warmth, and working with her is always a delight.

Lizzie Langston

Postpartum Life Coach

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I asked Rita to create a professional online presence that supported my goals, and she delivered exactly that. She captured the look and feel I envisioned, and the result not only reflected my brand but also boosted traffic to my business. Fast, professional, and right on point.

Robert Tisserand

International Speaker + Educator

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Having Rita’s undivided attention for an entire day was incredible. She delivered a fresh, professional brand presence that exceeded my expectations and made me excited to share my business again. Her VIP Day process is a true transformation.

Becca Piastrelli

Author + Podcast Host

Why a one-time website project is not enough

Traditional web designers build your site and hand it off. You’re on your own for hosting, updates, security, content, and SEO. Six months later the site is stale, rankings have drifted, and you’re back to being invisible.

Local search rewards fresh, active websites. Google favors sites that publish new content consistently, maintain fast load times, and keep their local signals current. A site that was built well once but never touched again loses ground to competitors who are adding content every month.

The Local Website Retainer keeps your site active, optimized, and expanding month over month. That is the difference between a website that generates leads for six months and one that keeps generating leads for years.

This is for you if

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You do not have a website built for local search

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You are getting traffic but not getting calls

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Your current site is outdated and you know it is costing you customers

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You want a website designed, built, and maintained without managing it yourself

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You are ready to invest in a system that keeps working month after month

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You serve local customers and your website should be your strongest sales tool

This is part of the Local Marketing Method™:

Get Found gets you visible in local search.
Get Chosen turns that visibility into customers.
Get Referred keeps your pipeline full.

The Local Website Retainer is your Get Chosen foundation.

Want the complete system? Contact us to talk through which retainers fit your situation.

Investment

Onboarding fee: $1,500 (one-time)
Monthly investment: $2,000/mo
Minimum commitment: 6 months

What is included: Complete strategy, copywriting, website build, and launch in the first three months. Two pages or posts per month after launch, plus hosting, maintenance, Analytics and Search Console monitoring, and monthly reporting.

Note: All timelines are contingent on timely client delivery of assets and approvals. If required materials are not provided within 7 business days, work may be paused and the retainer remains billable.

Contact us to get started

Frequently Asked Questions

Click on a question to see the answer.

What is a local website retainer?

A local website retainer is an ongoing monthly service that covers your website design, build, maintenance, and ongoing content so your site keeps ranking and converting long after launch. Instead of a one-time project that ends at handoff, a retainer keeps your site active, optimized, and expanding every month.

How long does it take to build a local business website?

The Local Website Retainer launches your site within 90 days. Month 1 is strategy and content development. Month 2 is the build. Month 3 is launch. Timelines depend on how quickly content is reviewed and approved on your end.

What pages should a local business website have?

At minimum, a local business website needs a homepage, an about page, individual service pages, a contact page, and at least one location page. The Local Website Retainer launches with all of these, then expands with two new pages per month after launch.

How do I make my website show up in local search results?

Local search rankings come from a combination of on-page signals like schema markup, location and service page structure, and keyword-aligned copy, combined with off-page signals like consistent business information across directories and an active Google Business Profile. The Local Website Retainer addresses the on-page foundation. The Local Visibility Retainer handles the off-page signals.

Do I need website maintenance after my site is built?

Yes. WordPress requires regular updates to stay secure and fast. Without maintenance, sites slow down, break on updates, and lose rankings over time. The Local Website Retainer includes hosting and maintenance every month so your site never falls behind.

Should I hire a web designer or build my own website?

If you want to learn how to build and manage your own local presence, Learn Local Marketing includes the complete framework in a self-paced curriculum. If you want a website designed, built, and maintained for you every month, the Local Website Retainer handles it.

What makes a website convert visitors into customers?

Local buyers make decisions fast. They are comparing you to two or three competitors at once. A converting website has clear messaging that positions you as the obvious choice, trust signals like reviews and credentials placed where buyers look for them, mobile-first design that works on the phone they are already holding, and a clear path to contact you. Every page in the Local Website Retainer is built around these principles.

Local Marketing Method™ helps local service businesses get found, get chosen, and get referred through proven monthly systems, not random marketing tasks.