Local marketing services for established service businesses
We build local growth systems so you get found, get chosen, and get referred. Based in Columbus, Ohio and serving local businesses nationwide, every service is designed to help established service businesses dominate their markets without the guesswork.
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Local Leads Checkup
The diagnostic that shows you exactly what’s holding your business back. Not sure why your phone isn’t ringing? This is where you start.
AT A GLANCE:
What it is: Scored diagnostic across Get Found, Get Chosen, Get Referred
Delivered: 3–5 business days
Includes: Video walkthrough + prioritized action plan
Investment: $500
Bonus: 50% credit toward GBP Optimization
Best for: Local businesses that know something’s broken but aren’t sure what—or where to start fixing it.
What’s included:
Complete audit of your local marketing presence
Competitor benchmark analysis
Scored report across all three pillars
Video walkthrough explaining what’s working and what’s not
Prioritized action plan
Done-for-you Services
Get Found
GBP Optimization
Turn your Google Business Profile into a 24/7 lead generation tool
Best for: Local businesses not showing up in Google Maps or getting calls from local search
Timeline: Completed within 7 days after intake
Investment: $1,500
Ongoing: Monthly Visibility Maintenance available after 30 days
What’s included:
Market research and competitive positioning
Custom content that converts
Full profile optimization and implementation
30 days of weekly GBP posts + support
Templates and systems for long-term success
Get Chosen
Local Website Design
A conversion-focused website that turns visitors into customers
Best for: Local businesses with traffic but no calls, or outdated websites that don’t convert
Timeline: 4–6 weeks from kickoff to launch
Investment: $4,500 + $100/month mandatory maintenance (12 months required)
What’s included:
Strategic content development (messaging, positioning, SEO copywriting)
5-page website built in one focused day (mobile-optimized, on-page SEO, schema markup)
Optional Local Page Pack (city/service pages for expanded visibility)
Training and handoff
Get Referred
Review + Referral System
Automated system that generates 5-star reviews and referrals on autopilot
Best for: Local businesses with inconsistent reviews or referrals, or those asking for them manually
Timeline: 2–3 weeks
Investment: $2,500
What’s included:
Complete review automation setup (email/SMS sequences)
Referral request templates and scripts
QR codes and review request cards
Built and implemented inside your HighLevel account
30-day optimization support
DIY + Accountability
Learn Local Marketing
The complete system to learn it yourself or add strategic guidance
Best for: Business owners who want to learn the system and implement it
DIY Program:
- Self-paced 12-week curriculum
- Video modules, templates, and checklists
- 1-year access to all materials
Guided Program:
- Everything in DIY
- 6 strategic consulting calls over 3 months (Rita provides strategy, NOT implementation)
- Personalized roadmap and feedback
- Vetted contractor referrals if you need implementation help
Timeline: Self-paced (DIY) | 3-month guided period (Guided)| 1-year material access
Visibility is Profitability
Monthly accountability to stay consistent with social posting and networking
Best for: Business owners who know what to do but struggle with consistent execution
What’s included:
- Accountability for social media posting and engagement
- Accountability for local networking attendance
- Community support
- Group coaching calls (when scheduled)
- Rita working alongside members
Important: this is pure accountability, not education. Works alongside whatever marketing strategy you already have.
Investment: $350/month
How to choose the right starting point
Not sure which service you need? Use this guide:
Not sure what’s broken → Start with the Local Leads Checkup
Not showing up in Google Maps → GBP Optimization
Getting traffic but no calls → Local Website Design
Inconsistent reviews or referrals → Review & Referral System
Want to learn and implement yourself → Learn Local Marketing
Know what to do but struggle with consistency → Visibility is Profitability
still unsure?
Which service is right for you?
Answer 8 questions about your current local marketing. Get a recommendation based on where you actually are, not guesswork.
Question 1 of 8
When someone in your area searches for your service on Google, do you show up in the top 3 results?
Question 2 of 8
Is your Google Business Profile completely filled out with photos, posts, services, and regular updates?
Question 3 of 8
What percentage of your website visitors contact you or book a service?
Question 4 of 8
Does your website work perfectly on mobile phones and load in under 3 seconds?
Question 5 of 8
How many Google reviews do you have, and are you getting new ones regularly?
Question 6 of 8
Do you have an automated system that asks customers for reviews after they've worked with you?
Question 7 of 8
Are you getting at least 3-5 referrals per month from past clients or partners?
Question 8 of 8
Do you struggle to stay consistent with your marketing when you get busy?
YOUR RECOMMENDED STARTING POINT:
Local Leads Checkup
Based on your answers, you have multiple visibility gaps and aren't sure where you stand. The Local Leads Checkup is your best first step.
Why this is right for you:
- You answered "I don't know" or "no idea" to several questions
- You need an expert assessment before investing in specific services
- We'll identify what's broken, what's working, and prioritize your action plan
What you'll get:
- Complete local marketing assessment across all channels
- GBP performance analysis
- Website audit (if applicable)
- Review and reputation check
- Competitor comparison
- Prioritized action plan
- 30-minute strategy call to walk through everything
Timeline: 5-7 business days
Bonus: 50% credit toward GBP Optimization if you move forward
Get Your Local Leads Checkup →After your checkup, you'll likely need:
- GBP Optimization
- Local Website Design
- Review & Referral System
YOUR BIGGEST PROBLEM: People Can't Find You
GBP Optimization
Based on your answers, your biggest issue is local visibility. People searching for your service can't find you because your Google Business Profile isn't optimized.
Why this is right for you:
- You rarely show up in local Google search results
- Your GBP is basic or not regularly updated
- You're invisible to ready-to-buy customers searching right now
What you'll get:
- Market research and competitive positioning
- Custom content that converts
- Full profile optimization and implementation
- 30 days of weekly GBP posts + support
- Templates and systems for long-term success
Timeline: Completed within 7 days after intake
Ongoing option: Monthly Visibility Maintenance available after 30 days
Learn More About GBP Optimization →You may also need:
- Review & Referral System (if you're low on reviews)
- Visibility is Profitability (if you struggle with consistency)
YOUR BIGGEST PROBLEM: Your Website Isn't Converting
Local Website Design
Based on your answers, you're not converting website visitors into customers. Either your site doesn't work well on mobile, loads too slowly, or doesn't build trust.
Why this is right for you:
- Your conversion rate is too low (under 5%)
- Your site isn't mobile-optimized or loads slowly
- You don't have a website yet
- Visitors aren't contacting you
What you'll get:
- Strategic content development (messaging, positioning, SEO copywriting)
- 5-page website built in one focused day (mobile-optimized, on-page SEO, schema markup)
- Optional Local Page Pack (city/service pages for expanded visibility)
- Training and handoff
- 12 months mandatory maintenance included
Timeline: 4-6 weeks from kickoff to launch
Learn More About Website Design →You may also need:
- GBP Optimization (if you're not showing up in search)
- Review & Referral System (if you need more social proof)
YOUR BIGGEST PROBLEM: Not Enough Reviews or Referrals
Review & Referral System
Based on your answers, you don't have enough reviews to build trust, and you're not getting consistent referrals. You need an automated system.
Why this is right for you:
- You have under 10 Google reviews (or very few)
- You don't have a system for asking - you just hope or ask manually
- Referrals are random, not consistent
- You need more social proof to compete
What you'll get:
- Complete review automation setup (email/SMS sequences)
- Referral request templates and scripts
- QR codes and review request cards
- Built and implemented inside your HighLevel account
- 30-day optimization support
Timeline: 2-3 weeks
Learn More About Review & Referral System →You may also need:
- GBP Optimization (reviews matter more when people can find you)
- Visibility is Profitability (if you struggle staying consistent)
YOUR BEST PATH: Learn to Do It Yourself
Learn Local Marketing
Based on your answers, you want to learn to implement local marketing yourself. Here are your two options:
DIY Program
- Self-paced 12-week curriculum
- Video modules, templates, and checklists
- 1-year access to all materials
Best for: Independent learners who want complete control
Guided Program
- Everything in DIY, plus:
- 6 strategic consulting calls over 3 months
- Personalized roadmap and feedback
- Private support channel (Slack)
- Vetted contractor referrals for implementation help
Best for: Business owners who want expert guidance
Important: Rita provides strategic consulting only - you implement yourself or hire help
You may also want to consider:
- Local Leads Checkup to identify your biggest gaps first
- Visibility is Profitability for accountability while learning
YOUR BIGGEST CHALLENGE: Staying Consistent
Visibility is Profitability
Based on your answers, you know what to do but struggle to stay consistent when life gets busy. You need accountability, not more education.
Why this is right for you:
- You disappear when client work picks up
- You struggle with consistent posting, networking, and follow-up
- You need someone to hold you accountable weekly
- You want a system that keeps you visible without overwhelm
What you'll get:
- Weekly proof-based check-ins (Get Found, Get Chosen, Get Referred)
- Accountability for posting, networking, and relationship-building
- Monthly metrics tracking (leads, clients, revenue)
- Occasional live work sessions
- Community support from other business owners
- Rita working alongside members
This is NOT: A course or done-for-you services
This IS: Pure accountability to do the work you already know needs done
Learn About Visibility is Profitability →If you don't know what to do:
- Start with Learn Local Marketing DIY to learn the system
- Then add Visibility is Profitability for accountability
GOOD NEWS: Your Foundation is Solid
Focus on Optimization
Based on your answers, you're doing most things right! Your local marketing foundation is solid.
Your strengths:
- You show up in local search
- Your website converts visitors
- You're getting reviews and referrals
Recommended next steps:
Option 1: Learn Local Marketing Guided
Take what's working and optimize it further with strategic consulting. Perfect for businesses ready to scale what's already working.
Option 2: Visibility is Profitability
Keep your momentum with weekly accountability. Don't let success breed complacency.
Option 3: Local Leads Checkup
Get expert eyes on what you're doing to identify optimization opportunities and competitive advantages.
You're ahead of most local businesses. Let's keep you there.
Book a Strategy Call →Frequently Asked Questions
Click on a question to see the answer.
How long does local marketing take to work?
Most businesses see initial improvements within 30–90 days, with momentum building over 6–12 months. The timeline depends on your starting point, competition, and consistency. The Local Leads Checkup will give you a realistic timeline for your specific situation.
What's included in the Local Leads Checkup?
You get a complete audit across Get Found, Get Chosen, and Get Referred, competitor benchmark analysis, a scored report, and a video walkthrough explaining exactly what’s working and what’s not. Delivered in 3–5 business days. Plus, you get 50% credit toward GBP Optimization if you move forward.
Do I need HighLevel for the Review & Referral System?
Yes. The Review & Referral System is built and implemented inside a HighLevel account. If you don’t already have one, we can help you set it up, or you can explore other CRM options for review automation (though results may vary).
Do you work outside Columbus?
Yes. While I’m based in Columbus, Ohio, all services are available virtually. I work with local businesses across the U.S. who want to dominate their local markets.
What if I already have an agency?
That’s fine. Many clients come to us for specific gaps their current agency doesn’t cover—like GBP optimization, review systems, or strategic consulting. If you’re unsure whether we’d be a fit, start with the Local Leads Checkup to see where the gaps are.
What happens after GBP Optimization ends?
After the initial 30 days of support and weekly posts, you have two options: maintain it yourself using the templates and systems we provide, or continue with Monthly Visibility Maintenance ($550/month) for ongoing GBP management, posts, and optimization.
Can I combine services?
Absolutely. Many clients start with GBP Optimization, add Website Design, then layer in the Review & Referral System. Or they’ll take the Guided version of Learn Local Marketing and hire us for implementation. We’ll help you choose the right combination based on your goals and budget.
What's the difference between DIY and Guided in Learn Local Marketing?
DIY is fully self-paced—you get all the content, templates, and systems to implement on your own. Guided includes everything in DIY plus 6 strategic consulting calls with Rita over 3 months, private Slack support, personalized feedback, and vetted contractor referrals if you need implementation help. Rita provides strategy and guidance—you (or your team) handle the implementation.
Not sure which service is right for you?
Most business owners know something’s not working…they just don’t know what. That’s why we created the Local Leads Checkup.
For $500, you get a complete diagnostic across Get Found, Get Chosen, and Get Referred, plus a clear action plan and 50% credit toward implementation.
10+ years proven
Refined local and online marketing strategies through real client work, not theory
Educator + speaker
Teaching local businesses how to dominate their markets through comprehensive strategy
Real Transformations
Turning invisible local businesses into the obvious choice in their markets